We believe that to truly represent a property owner we must not only endeavor to get the highest price possible on the sale, but we must also make the transaction a smooth one at every step of the way....from putting your house on the market, through contract negotiations, inspection period, and closing.
Up-to-the-minute data is used in arriving at values on our comparative market analysis system. We look not only at recent history but also at the competition, trends, and the market size for your particular kind of property. We develop strategies for marketing your property that may differ from the efforts to sell other properties.
When your house goes on the market, we immediately provide a professionally designed color brochure, hold an open house, and enter the information in the Multiple Listings System to make the house accessible to all other Realtors in the greater Austin area to show. Your property will also be accessible through the Internet on Austin Homes Search, as well as our own web site, including color photographs.
During the marketing period we keep you apprised of feedback from prospective buyers as well as updated information on area sales and competing properties. Often, our sellers have special needs - like buying a house when selling one, or needing to lease the property back after closing to accommodate special circumstances. These special needs call for additional care and coordination. We also have a leasing service that can arrange short or long-term housing for you after closing.
Our Remodel-to-Sell Program
The key to our marketing strategy is your house itself. To sell it quickly and for the highest price it is necessary for the property to look its very best. We consult with you on ways to upgrade, repair, and spruce-up your house to appeal to the largest number of people and enhance marketability. In the case where a home is in need of basic cosmetic upgrading we will get the work done for you (usually for less cost than you can get it done yourself), and have it on the market within a very short period of time. We coordinate all the services which typically include replacement of interior and exterior painting, roofing, flooring, and countertops. We also get into more extensive remodeling like upgrading to hardwood floors, window replacement, crown molding, etc. to add value. Most of the cost of these upgrades will come back to you on a $2-for-$1 return, and with an additional savings as it will no doubt sell quicker.
